According to LAYMAN, “A market is any physical place where the buying and selling function takes place.
According to PROF. PHILIP KOTLER, "An area or atmosphere for the potential exchange”.
In short, the market cannot be defined as the physical place only because it is also an interaction between various parties, customers, sellers, and retailers.
INTRODUCTION TO MARKETING:
Marketing, also known as the spirit of modern business has been going on since ancient times. Hence, marketing is a business function which it deals with customers.it managing the all profitable customer relationship,
There was a time when all companies just focus on the produce the goods, but now companies are awakening up to realize that marketing of these goods should be a primary service because of satisfaction of customers is the first profit for the company.
According to AMERICAN MARKETING ASSOCIATION, "The performance of business activities that directs the flow of goods and services through producers to consumers or user”.
According to PHILIP KOTLER, "Satisfying needs and wants through the exchange process.”
There was a time when all companies just focus on the produce the goods, but now companies are awakening up to realize that marketing of these goods should be a primary service because of satisfaction of customers is the first profit for the company.
According to AMERICAN MARKETING ASSOCIATION, "The performance of business activities that directs the flow of goods and services through producers to consumers or user”.
According to PHILIP KOTLER, "Satisfying needs and wants through the exchange process.”
