MANAGEMENT STUDY

CONSUMER BEHAVIOUR Consumer behavior is defined as the behavior that consumer show in searching for, purchasing, using evaluating and disposing of the products and services that they expect will satisfy their needs. In the other words, we ca…

Consumer  Behavior Consumer behavior is a behavior science it has got a multidimensional nature in which different social science has contributed in their respective ways. The concept of consumer behavior is the best blend of the contribution …

NEED AND IMPORTANCE OF CONSUMER BEHAVIOR FOR AN ORGANIZATION: The study of consumer behavior helps to answer the following questions and hence highlights the need for consumer behavior: It helps to understand the occupants of markets. It …