Marketing has the very wide scope in the all universe, All types of organizations i.e small, medium, large etc are used the concept of marketing for the success of its business. There are some characteristics are given below, which are useful for explaining the all marketing:-
- A MANAGERIAL FUNCTION: Marketing involves and analyzing various market opportunities, planning, implementing plans, to minimize the product cost. So marketing is also working as a managerial activity for achieving business objectives.
- FOCUS ON CUSTOMERS: Now marketing concept is moving to customer concept.customer stand in the center. Marketing has the goal is to build a strong relationship with customers company has to listen its customers.
- SATISFYING THE CUSTOMERS: Marketing is competition and customer orientation and it focused on the customer satisfaction. Marketing starts with the needs of the customers and ends with the satisfaction of these needs of customers. If customers are not satisfying they shift to another brand.
