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7 cs OF MARKETING BY PHILIP KOTLER | 4 CS OF MARKETING MIX

7 Cs of Marketing: 

  1. Clients or consumers
  2. Competition
  3. Communication
  4. Consistency
  5. Creativity
  6. Credibility
  7. Cost
                          7 C's of marketing mix pdf                               
  1. Clients/ Consumers: Consumers are the important for the marketing. When we talking about the 7 cs of marketing, firstly we have consumers or clients, because without them marketing is not possible. every market or marketers need to know about their potential customers. They need to be hold their existing customers and make more new customers for the particular product. In Marketing, CONSUMER IS THE KING. So market need to work according to all of them customers.
  2. Competition: Competition is the always part of the marketing because variety of products are exist in the marketing. It helps to marketing with the showing all strengths and weaknesses of the product. With the competition, marketers try to add more features in product.
  3. Communication: when we talking about communication, it can be described in many ways, like communicate with customers, communicate with marketers etc. Market trends are the main thing when marketers and customers are interact with each other. Market want to know about the taste and preferences of target customers while they are making a new product.
  4. Consistency: Consistency will make your brand recognizable to customers and w your company stands out among competitors, while increasing brand awareness and recognitionConsistency means customers always buy a particular product of your brand.
  5. Creativity: Using creativity in your product, content and service is another c of marketing mix. It helps to improve the selling of products because customers are attract towards the colorful and creativity of products. For example making different colors of kinder joy for boys and girls is also a creativity.
  6. Credibility: Credibility means the quality of being trusted and believed in. Make sure you make that quality of products which are trustable among all of your buyers. Make that kind of brand which is valuable in customers eyes.
  7. Cost: Any cost, which is the part of the marketing is included in this cost. It can be product cost, transportation cost, advertisement cost etc. So cost is also the main thing in the 7 cs of the marketing.