MANAGEMENT STUDY

Marketing has the very wide scope in the all universe, All types of organizations i.e small, medium, large etc are used the concept of marketing for the success of its business. There are some characteristics are given below, which are useful for e…

New Product  New products are not always major innovations . They may merely involve a packaging , size , style , color innovation with the same ingredients as in the previous product .  There may also be limitation of competitive products new only …

DEFINE MARKETING MANAGEMENT Marketing management is an important function of management. marketing management can be defined as an art as well as the science of choosing the various target market and attracting, attaining, serving retaining of custo…

MARKETING ENVIRONMENT: All the marketing activities are panned and implement on all living persons, location, physical and financial location and so on things. Some total of all these functions and forces is known as the marketing environment.     …

INTRODUCTION TO  MARKET: According to LAYMAN , "A market is any physical place where the buying and selling function takes place. According to PROF. PHILIP KOTLER ,"An area or atmosphere for the potential exchange". In short, the mar…

MARKETING  MIX: All marketers are using different tools in order to get the desired response from their customers or best satisfy their needs.  Marketing Mix is a combination of marketing tools that a company uses to satisfy its target customers and…

CONSUMER BEHAVIOUR Consumer behavior is defined as the behavior that consumer show in searching for, purchasing, using evaluating and disposing of the products and services that they expect will satisfy their needs. In the other words, we ca…