Consumer Behavior
Consumer behavior is a behavior science it has got a multidimensional nature in which different social science has contributed in their respective ways. The concept of consumer behavior is the best blend of the contribution made by these different types of social sciences like-
Disciplines that contributed to consumer behavior as a subject of study:
Psychology: The different aspects like- motivation, perception, personalities, attitude, value and learning are an important subject matter in both psychology as well as consumer behavior.
Sociology: It is the study of people behave in the group. Individual forming groups have different activities and responses as a contrast with the individual's action and response. There is a direct effect of group family and friends circles on consumer behaviour.
Social Psychology: it is a combination of sociology and psychology. It indicates how the consumer behaves an individual in a group. It discusses the effect of peers, reference group family, and opinion leaders. here one can find combined effects of both these social sciences.
Cultural Anthropology: Anthropology is the study of one's cultural beliefs, values, attitudes, perception, and customers. These are the adopted by an individual from their parents and grandparents and which ultimately affects their purchase and consumption behavior. Cultural anthropology also studies ultimately affects their purchase and consumption behavior, Cultural anthropology also studies subcultures, eating, their purchase and consumption behavior.
Economics: It is being concerned with the distribution of limited resources at the micro and macro level. It is the study of how consumers spend their funds, how they evaluate different purchase alternatives and how to get maximum satisfaction from their purchase.
