Packaging is a process that speaks a company’s ability to contain economically man-made products for shipment, storage, sale or final use. It includes the activities of wrapping or creating the product for performing the market functions more easily. In other words, the packaging is the act of housing a product in packages. It contains in like tins, cans, bags, jars, bottles, boxes, keys, casts etc.
FUNCTIONS OF PRODUCT PACKAGING
PROVIDES PROTECTION TO CONTENT
The basic function of packaging is to protect the particular content. It protects to a content from damage, dust, dirt, leakage etc. The contents are fresh, clean and unaffected. So packaging of a product is helpful to provide the protection to the particular product or a content.
ATTRACTIVENESS
Packaging increase the appearance of the product. The design, color, printing combinations are special means of attracting customers. The packaging also creates impressions of richness, luxury, and exclusiveness by using packages.
CONTAINMENT
Packaging provides space in which the product is contained. For example, vegetables can be boiled in the bags in which they are packaged.
ACTS AS A PROMOTIONAL TOOL
Packaging acts as a ‘silent salesman’. As a promotional tool, it does self-advertisement, displaying, publishing and acts as an advertising medium. In other words, attractive packaging increases the opportunity for impulse buying.
COMFORTABLE FOR USER
Easy in storage, transportation, handling and as well as usage of the product is another requirement. Good packaging does this in a greater degree.
EASY PRODUCT-MIX WITH PACKAGING
Product-mix relates to the product-lines an assortment of sizes, colors, measures, grades etc. Changes in product-mix can be possible as packaging is to influence weight, size and as well as dimensions of the product.
EXTENDS PRODUCT LIFE CYCLE
The package of the product may be useful in an effort to extend the product life cycle. It is increasingly difficult to come up with totally new products. But any variety of packaging innovation can introduce with offer features of a customer wants.
EASY HANDLING
Packaged goods are very easy to handle and transport. As well as the glassware instruments like LCD, TV etc. can easily handle by mentioning’HANDLE WITH CARE’. Furthermore, the packaging is must for several goods like ghee, butter, acid etc
PROVIDES PRODUCT DENSITY OR SOLIDITY
It is packaging that increases the product density. In other words, particular product density implies selecting such package materials, design, and shape. That helps to use the limited space in the space in the best way.
PRODUCT IDENTIFICATION
Another key point is the product identification. Product differentiation is the hallmark of these days of keen competition. It is further by effective product branding and packaging. In other words, the package is the product’s personality.
