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NATURE OF BRAND | CHARACTERISTICS OF BRAND NAME | NATURE OF A BRAND IN MARKETING

Brand name February 11, 2019
NATURE OF BRAND | CHARACTERISTICS OF BRAND NAME | NATURE OF A BRAND IN MARKETING

A brand   is a symbol, a mark, a name that acts as a means of communication. It brings about an identity of a given product.  In other words, a brand helps a customer in instant recall differentiating it thereby from the competing products of a …

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